Bursting Music Bubbles By Bringing People Together Close

Sep 2022

Bursting Music Bubbles By Bringing People Together

To hack the Spotify algorithm, Leo Burnett launched the Heineken Playlist Refresher. A web-app that that identifies songs and genres completely new to duos of friends. Ready to be discovered and discussed together.

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Virtual Properties, Real Bragging Rights. Close

Sep 2022

Virtual Properties, Real Bragging Rights.

To give Gen Z a chance to own their ultimate dream homes, we created CHIPSMORE METAPOLY. A reimagining of the 28 property squares around the iconic Monopoly boardwalk as Metaverse-ready virtual properties.

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More from Leo

Getting Malaysians In-Store With An Out-Of-This World Campaign Close

Aug 2022

Getting Malaysians In-Store With An Out-Of-This World Campaign

To break through the clutter during a season where everything has been done before, Watsons launched a 360-campaign where every asset was designed to be out-of-this-world in some way.

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The Return Of The Samurai Burger Close

May 2022

The Return Of The Samurai Burger

Leo Burnett celebrates the return of the Samurai Burger to McDonald’s with an epic anime journey featuring a delicious twist.

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The Blessings Of Milk And Ramadan Close

Apr 2022

The Blessings Of Milk And Ramadan

During a time of fasting and reflection, Dutch Lady showed the nation how the milk we share with each other makes all of us stronger. And how that can lead to an entire chain of goodness.

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World’s Famous Crossing Close

Apr 2022

World’s Famous Crossing

Working with Kuala Lumpur City Hall, Leo Burnett gave Bukit Bintang’s crosswalk a delicious makeover featuring McDonald’s World Famous Fries. The crosswalk leads to Malaysia’s first-ever restaurant to celebrate its 40th anniversary while helping to revitalize a bustling retail centre hit hard by covid lockdowns.

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An Out-Of-This-World Raya Epic Close

Apr 2022

An Out-Of-This-World Raya Epic

To show how the values of Hari Raya are timeless no matter how much the world changes, Watsons literally took the celebrations where no one has gone before: to the moon, in the future.

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Kak Long Balik Muar Close

Apr 2022

Kak Long Balik Muar

To celebrate the beauty of Ramadan, Leo Burnett serves up a delightful tale of Kak Long’s return to kampung after 2 years of lockdown.

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