4th May 2016
Publicis One announced today its local leadership in Asia, nominated by Nicolas Menat Regional Chief Executive Officer. Publicis One is the global communications enterprise that unites all Publicis Groupe agency brands’ capabilities and expertise under one roof. With more than 7,500 employees, the Publicis One operation is spread across Latin America, Europe, Middle East, Africa and Asia.
Publicis One is a future–forward business model which the Groupe will be implementing across fifty markets globally – outside of its principle markets. Recognising the simultaneous need for specialization and integration in marketing today, Publicis One is built with marketers’ interest at the centre and strives to be the top integrator of best-in-class specialists.
This model is intended to provide clients with end-to-end solutions, including easy and flexible access to a diverse set of experts and capabilities. Brands under the Publicis One Malaysia umbrella include Leo Burnett, Arc, Publicis, Saatchi & Saatchi, Saatchi & Saatchi Arachnid, AdSell, Starcom, Mediavest, Optimedia and Liquid Thread. All agency brands will continue to exist and operate within the Publicis One set up.
“We are looking forward to the new possibilities we can create with Publicis One in Asia. Over the years, we have developed a strong suite of capabilities via all our agency brands that address our clients’ communications needs. The Publicis One set up will take us a step further, allowing us to offer our clients more holistic plans that address their needs for integration and specialization today,” said Menat.
At a local management level in Malaysia, Publicis One will be led by a board which will include Tan Kien Eng, who has been appointed Chief Executive Officer of Malaysia Publicis One. Currently CEO of Leo Burnett Malaysia, Tan brings 30 years of experience in the communications industry, first as a creative and later as the leader of the agency. With experience across a diverse portfolio of clients, Kien’s work as a creative was widely-recognised at some of the world’s leading creative shows. Under his leadership, Leo Burnett Malaysia was also consistently awarded “Agency of the Year” both locally and regionally in recent years.
Dean Bramham has been chosen as the International Business Head of Malaysia Publicis One. With 20 years’ experience in Publicis Groupe starting at Leo Burnett Australia then to a number of roles including MD of LB Vietnam, VP AD P&G US/Canada, RAD LB Singapore, MD LB Indonesia and MD LB Nth.China. Dean is the Publicis Worldwide Chief Executive Officer of Malaysia Operations.
In addition, David Soo, has been tasked to foster collaboration and the development of unique solutions for clients in Malaysia in his new role as Chief Integration Officer. Soo is the Managing Director for Saatchi & Saatchi Arachnid in Malaysia and brings close to two decades of local and regional experience.
Piyee Wong joins the Publicis One local board as Head of Media, with a focus to leverage the combined scale of the Publicis One’s media assets to drive value for clients. Wong is Managing Director for Starcom, Mediavest, Optimedia and is a respected market veteran with almost 20 years of experience. Finally, Maureen Gomez has been appointed as Chief Talent Officer, Malaysia Publicis One.
All of the above newly-appointed leaders of Publicis One are already in their new roles and are fully operational in their respective markets.
“Publicis One is a strategic reorganization of our best capabilities into a model that allows us to move more creatively, nimbly and efficiently in line with the speed of our clients’ business today. In Asia, under the leadership of Nicolas, who is well-versed in the operations of the Publicis One model and familiar with region, with support of our strong, proven local leaders, I’m convinced we will be able to deliver value and growth for our clients,” said Jarek Ziebinski, Global CEO, Publicis One. “With the Publicis One model, I also believe that we are creating a whole new canvas for our talent which will inspire the new kind of creativity brands need today.”